Social Media Marketing Specialist

About the role

TalentPop is seeking a creative and results‑driven Social Media Marketing Specialist to develop and execute social media strategies that grow reach, engagement, and conversions for its e‑commerce clients.

Key responsibilities

• Design and implement social media strategies across Facebook, Instagram, TikTok, LinkedIn and other platforms.
• Create, schedule, and publish graphics, videos, captions, and stories that align with brand voice.
• Monitor performance metrics, generate reports, and optimize campaigns based on data insights.
• Stay current on platform updates, trends, and competitor activity to keep content fresh.
• Collaborate with the marketing team on integrated campaigns, paid ads, and influencer partnerships.
• Engage with the online community by responding to comments and messages.
• Support email and digital marketing initiatives with social‑first content ideas.

Required profile

• Minimum 1 year of experience managing social media accounts for a brand or agency.
• Strong copywriting and visual storytelling abilities.
• Solid understanding of social media analytics and reporting.
• Highly organized, creative, and adaptable in a fast‑paced environment.
• Reliable internet connection (≥25 Mbps) and a personal computer with at least an i5 processor.

Required skills

• Facebook, Instagram, TikTok, LinkedIn platform expertise
• Social media analytics and reporting
• Paid advertising on social platforms
• Influencer outreach
• Search engine optimization (SEO) basics

What we offer

• Performance‑based salary increases
• Health and dental insurance or monthly health stipend
• Paid time off and holiday bonus
• Recognition and performance incentives
• Career growth opportunities in a rapidly scaling company