Social Media Manager

About the role

Super Group Africa is looking for a dynamic Social Media Manager to lead its international social media team. You will be the brand’s voice across organic platforms, collaborating with country managers, studios, sponsorship, digital, and agency partners to build a strong, organic‑led presence.

Key responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall digital marketing goals.
• Build, lead, and mentor a high‑performing social media team, defining roles, responsibilities, and processes.
• Oversee the execution of paid social advertising campaigns across multiple platforms.
• Establish channel‑specific strategies for major and emerging social networks.
• Create guidelines for engaging, brand‑consistent content and manage a content calendar linked to campaigns, product launches, and events.
• Define KPIs, set up analytics frameworks, and produce regular performance reports.
• Design and manage an influencer marketing program tailored to the iGaming industry.

Required profile

• Proven leadership experience in social media marketing, preferably within a regulated online gambling environment.
• Hands‑on expertise in both organic and paid social tactics.
• Strong analytical mindset with the ability to measure and optimise performance.
• Passion for the gaming industry and a drive to innovate.

Required skills

• Social media strategy development
• Paid social advertising
• Content calendar management
• Analytics and reporting
• Influencer marketing