Social Media Manager / Content Creator

About the role

We are seeking a creative, commercially‑minded, and results‑driven Social Media & Content Creator to join our Marketing Department in Abuja. This pivotal mid‑level role is designed for a professional passionate about digital storytelling and adept at leveraging social media trends to drive tangible business outcomes.

Key responsibilities

• Manage the company’s digital presence and optimise the online sales journey across subsidiaries.
• Develop and execute innovative content strategies that capture attention, increase sales and foster lasting customer loyalty.
• Produce multimedia content—including videos, photography and graphics—to support brand visibility and engagement.
• Monitor social media performance, analyse trends and adjust tactics to maximise commercial impact.

Required profile

• Minimum 3 years of progressive experience in social media management and content creation.
• Demonstrated expertise in video production, photography and graphic design.
• Proven ability to apply social‑selling principles to drive online sales and customer acquisition.
• Strong portfolio showcasing creative content that achieved commercial objectives.
• Excellent communication skills and ability to work independently in a fast‑paced environment.

Required skills

• Video production
• Photography
• Graphic design
• Social media analytics tools
• A/B testing methodologies
• SEO best practices for content optimisation
• E‑commerce platform familiarity
• CRM software experience