Social Media Lead

About the role

We are seeking a dynamic Social Media Lead to shape and execute our social media strategy in line with organisational goals. You will craft compelling content, nurture our online community, and amplify our impact on women and youth empowerment.

Key responsibilities

• Develop and implement a cohesive social media strategy aligned with mission objectives.
• Create, curate, and publish engaging posts, graphics, and reels across all platforms.
• Manage content calendars to ensure timely and consistent communication.
• Grow and engage the online community, responding proactively to trends and conversations.
• Monitor analytics, evaluate performance, and adjust tactics accordingly.
• Maintain brand voice, credibility, and advocacy messaging.

Required profile

• Proven experience managing social media for creative brands, NGOs, or social‑impact projects.
• Experience handling personal or public brands and stakeholder engagement.
• Strong passion for community empowerment, gender and youth inclusion, and social impact.
• Professional discretion and good judgment when dealing with sensitive information.

Required skills

• Content creation including writing, graphics, and reels editing.
• Proficiency with Canva and digital advertising tools.