Social Media & Digital Marketing Manager

About the role

We are looking for a hands‑on Social Media and Digital Marketing Manager to own our Instagram, TikTok, YouTube and other channels. You will create scroll‑stopping content, run paid campaigns and boost brand visibility to drive sales for a fast‑growing fashion and lifestyle brand in Nigeria.

Key responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand goals, seasonal collections and marketing campaigns.
• Create, schedule and publish high‑quality content (Reels, TikToks, photos, carousels, Stories) that showcases collections, behind‑the‑scenes moments and styling tips.
• Manage day‑to‑day social media operations, including community engagement, comment/DM responses and maintaining a consistent premium brand voice.
• Plan and run paid social media advertising campaigns on Meta and TikTok to drive traffic, engagement and sales.
• Identify and collaborate with fashion influencers, micro‑influencers and brand ambassadors for campaigns and partnerships.
• Coordinate with design, photography and production teams for content shoots, lookbooks and product photography.
• Monitor social media trends, competitor activity and platform algorithm changes, adapting strategies accordingly.
• Analyse performance metrics (engagement, reach, conversions, ROI) using Meta Business Suite, Google Analytics and TikTok Analytics; provide regular reports and insights.
• Support e‑commerce efforts by driving online traffic and assisting with email/SMS marketing, website updates and basic SEO.

Required profile

• 2–5 years of proven experience as a social media manager, digital marketer or content creator, preferably in fashion, lifestyle, beauty or retail.
• Strong portfolio showcasing fashion‑related social media work, growth and campaign results.
• Deep immersion in fashion trends and a solid understanding of the Nigerian and African fashion market.
• Excellent communication skills and the ability to work collaboratively across teams.

Required skills

• Meta Ads (Meta Business Suite)
• TikTok Ads (TikTok Analytics)
• Google Analytics
• Content creation for Instagram Reels, TikTok, YouTube, Stories and carousels