SEO Specialist

About the role

We are seeking a strategic, data‑driven SEO Specialist to boost organic visibility for our fintech and wealth‑management platform. You will translate user intent into high‑impact, localized content that educates and converts investors throughout their journey.

Key responsibilities

• Conduct advanced keyword research and intent mapping to uncover high‑value opportunities in financial education, investments, and product discovery.
• Manage and optimize blog content in WordPress, including structuring posts, using Yoast SEO, and ensuring proper meta tags, internal linking, and readability.
• Apply comprehensive WordPress SEO best practices across pages, blogs, and landing pages.
• Perform technical SEO audits, resolve crawl issues, and improve site architecture using Google Search Console and Sitebulb.
• Optimize for local search, tailoring content to regional audiences and location‑based queries.
• Execute backlink strategies and distribute content across social channels to increase domain authority.
• Track performance metrics, interpret trends, and refine strategies based on algorithm updates.

Required profile

• Minimum 3 years of SEO experience, preferably in fintech, finance, or digital platforms.
• Above‑average proficiency with WordPress and blog management.
• Hands‑on experience with Yoast SEO or similar plugins.
• Strong analytical mindset with proven ability to interpret SEO data.

Required skills

• WordPress
• Yoast SEO (or similar)
• SEMrush
• Ahrefs
• Google Search Console
• Sitebulb
• Keyword research
• Technical SEO
• Local SEO
• Backlink strategy