Senior User Acquisition Manager – Meta (Core)

About the role

This remote position is for a Senior User Acquisition Manager focused on Meta (Facebook) web‑funnel campaigns for core dating and social discovery products. You will own high‑scale acquisition efforts targeting Tier‑1 markets, especially the USA, and work in a fast‑paced, data‑driven environment.

Key responsibilities

• Own and scale Meta user‑acquisition campaigns for web funnels, managing monthly budgets of $200K‑$300K+ per channel.
• Plan, launch, optimize and scale paid campaigns with clear performance targets.
• Build and maintain robust account structures, including Business Manager setup, tracking infrastructure, domains, whitelists and payment flows.
• Run continuous creative testing cycles: hypothesis generation, iteration, performance analysis and scaling.
• Develop and implement automation solutions (rules, scripts, third‑party integrations) to improve efficiency.
• Monitor, analyze and optimize key KPIs such as CPA, ROAS and LTV to ensure sustainable growth.

Required profile

• Strong senior‑level, hands‑on experience with Meta (Facebook) user acquisition in web‑based B2C environments.
• Proven success in Tier‑1 markets, especially the USA, managing budgets of at least $100K/month.
• Deep understanding of Meta advertising mechanics, campaign structure, bidding, scaling, tracking and troubleshooting.
• Analytical mindset with the ability to translate performance data into actionable decisions.
• Hands‑on execution focus (70‑80%) combined with strategic development (20‑30%).

Required skills

• Meta (Facebook) Ads Manager
• Campaign budgeting and performance analysis
• Tracking infrastructure setup
• Automation tools (rules, scripts, third‑party integrations)
• AI‑assisted creative testing

What we offer

• Fully remote work arrangement
• Competitive salary (disclosed during recruitment)
• 28 calendar days of annual vacation
• 7 wellness days per year
• Referral bonuses up to $5,000
• 50% coverage of professional development costs