Senior Manager – Hybrid Seed Market Development

About the role

The Senior Manager – Hybrid Seed Market Development will lead the promotion and adoption of TELA hybrid maize seeds across Nigeria. Working closely with licensed seed companies, the role combines market analysis, strategy formulation, and business development to expand the reach of biotech hybrid seeds to smallholder farmers.

Key responsibilities

• Conduct comprehensive market research to identify trends, opportunities, and challenges in the hybrid maize seed sector.
• Develop and implement market development strategies that increase penetration of TELA hybrid maize seeds.
• Support seed companies in designing and executing sales plans to meet targets and grow their customer base.
• Perform GAP analyses to assess seed companies' capabilities for biotech hybrid seed production and commercialization.
• Build and maintain strong relationships with seed companies, distributors, farmers, and agricultural organisations.
• Collaborate with cross‑functional teams to align product, marketing, and sales initiatives.

Required profile

• Extensive knowledge of the hybrid maize seed industry, market dynamics, and farmer needs.
• Proven experience in agricultural market development, sales, or business development at a senior level.
• Ability to analyse data, develop strategic plans, and drive implementation.
• Strong stakeholder management and communication skills.

Required skills