Sales Specialist - Channel Partnerships

About the role

Itel Energy is hiring a Sales Specialist in Marina, Zamfara, Nigeria. The role manages relationships with distributors, dealers, resellers and retail partners, recruits new channel partners and supports their sell-in and sell-out activities.

Key responsibilities

• Develop and manage strong relationships with distributors, dealers, resellers and retail partners.
• Identify, recruit and onboard new channel partners to expand market reach.
• Support partners with product knowledge, sales tools and promotional materials.
• Drive sell-in and sell-out activities to improve product movement across channels.
• Monitor partner performance against agreed sales targets and KPIs.
• Conduct regular partner visits and business reviews to identify growth opportunities.
• Collaborate with Sales, Marketing and Supply Chain teams to ensure product availability and market support.
• Provide market intelligence on competitor activity, pricing trends, customer feedback and territory opportunities.
• Support channel promotions, incentive programs and brand visibility initiatives.
• Resolve partner issues such as pricing concerns, stock challenges and customer escalations.
• Maintain accurate records of channel activities and sales performance using CRM tools.
• Prepare weekly, monthly and quarterly reports on channel performance and market activities.
• Ensure compliance with company policies, pricing guidelines and channel agreements.

Required profile

• Bachelor's degree in Business Administration, Marketing, Sales or a related field.
• Minimum of 2 years' experience in channel sales, distributor management, indirect sales or territory sales.
• Prior experience managing or supporting distributors, dealers, resellers or retail partners is required.

Required skills

• Strong understanding of channel sales operations and partner performance management.
• Excellent communication, negotiation and relationship management skills.
• Ability to conduct field visits and manage sales activities across assigned territories.
• Strong reporting, market intelligence and sales tracking skills.