Sales & Marketing Executive

About the role

We are looking for a results‑driven Sales & Marketing Executive to accelerate revenue growth for BrandSquare, a Nigeria‑based industrial equipment supplier. Working fully remotely, you will own the end‑to‑end sales process, from lead generation to closing deals, while designing and executing digital marketing campaigns that attract qualified prospects.

Key responsibilities

• Follow up on inbound leads from ads, social media and other channels, qualify prospects and move them through the sales funnel.
• Conduct consultative conversations to understand machinery needs and position BrandSquare as the optimal solution.
• Close deals, manage customer relationships and generate repeat business.
• Plan, launch and optimise email, social media and paid‑advertising campaigns to generate qualified leads.
• Build and maintain sales funnels, manage email lists, draft content and track campaign performance.
• Develop sales and marketing strategies for business owners, factory operators and industry professionals.
• Collaborate with the Social Media Manager and Content Creator to align content with sales objectives.
• Report weekly on leads, conversions, campaign results and revenue pipeline.

Required profile

• Proven experience in B2B sales or product sales, preferably in industrial or machinery sectors.
• Strong digital marketing background with a track record of generating and converting leads.
• Excellent written and verbal communication with persuasive, consultative selling abilities.
• Self‑motivated, able to work independently with minimal supervision.

Required skills

• Email marketing
• Paid advertising
• Social media marketing
• Sales funnel management