Sales Manager

About the role

We are seeking a proactive Sales Manager to lead our sales team in Lagos. You will be responsible for creating and executing sales strategies that drive revenue, while fostering strong relationships with both existing and prospective clients.

Key responsibilities

• Develop and implement effective sales strategies to meet revenue targets.
• Lead, supervise, and motivate the sales team to achieve and exceed objectives.
• Set individual and team sales targets and monitor performance.
• Identify new business opportunities, markets and potential customers.
• Build and maintain relationships with clients and manage the sales pipeline from lead generation to closing.
• Monitor market trends, competitor activities and customer preferences.
• Conduct regular sales meetings, coaching sessions and performance reviews.
• Prepare weekly and monthly sales reports for management.
• Negotiate pricing, contracts and business terms within approved guidelines.
• Collaborate with marketing and operations to ensure smooth service delivery.
• Handle escalated customer concerns and ensure timely resolution.
• Monitor sales expenses and keep activities within budget.
• Develop strategies to improve customer retention and repeat business.
• Train new sales staff and continuously develop the team’s sales skills.

Required profile

• Minimum HND in Business Administration, Marketing, Sales or a related field.
• At least 3 years of relevant sales experience, with 1–2 years in a supervisory or managerial role.
• Proven track record of achieving or exceeding sales targets.
• Experience in beauty, spa, hospitality, retail or service industries is an advantage.

Required skills

• Proficiency with CRM systems.
• Strong knowledge of Microsoft Office tools.