Sales Manager – Asset Finance

About the role

Watu, a fast‑growing asset finance company in Africa, is seeking a Sales Manager to lead its sales operations across several states in Nigeria. You will shape the sales strategy, drive market expansion, and support entrepreneurs who need financing for motorcycles and three‑wheelers.

Key responsibilities

• Develop and implement the organization’s sales strategy and forecast.
• Analyse industry trends, market dynamics and competitive landscape.
• Recruit, onboard and manage dealership partners.
• Maintain and optimise the credit book pricing structure.
• Ensure weekly sales reporting and pipeline management.
• Collaborate with marketing to penetrate key markets and drive new business.
• Implement CRM tools for dealer retention and customer relationship management.
• Lead, mentor and evaluate a team of sales executives to exceed targets.

Required profile

• Proven experience in sales management, preferably in finance or asset‑based lending.
• Strong analytical skills with the ability to interpret market data.
• Demonstrated ability to recruit, train and motivate sales teams.
• Excellent communication and relationship‑building skills.

Required skills

• Sales strategy development
• Market and competitive analysis
• Dealer recruitment and onboarding
• Pricing and credit book management
• CRM implementation and usage