Research & Strategy Manager

About the role

The Research & Strategy Manager will lead the company’s market intelligence and expansion planning across African entertainment and events markets. Reporting to senior leadership, you will translate macro‑economic trends and competitive insights into actionable entry strategies and growth road‑maps.

Key responsibilities

• Design and execute primary and secondary market research covering size, demand drivers, consumer behaviour, regulatory environment and financial risks.
• Build a competitive intelligence function: map agencies, promoters, venue operators and production houses, track pricing, client rosters and partnership moves.
• Maintain a single source of truth for market data, including a research repository, market dossiers and quarterly intelligence briefings.
• Develop market entry business cases, including mode selection, capital requirements, revenue models, risk assessments and financial modelling.
• Create and maintain a market prioritisation framework and scorecard to rank opportunities against the company’s right‑to‑win.
• Identify and evaluate potential partners, acquisition targets and joint‑venture counterparts, supporting commercial diligence and negotiations.
• Own the annual and multi‑year strategic planning cycle, translate strategy into execution roadmaps with owners, milestones, budgets and KPIs.
• Design and update a strategic KPI dashboard, report progress to the executive team and board, and recommend corrective actions.

Required profile

• Minimum 6 years of experience in market research, strategy consulting or business development within the entertainment, events or related sectors.
• Proven track record of delivering market entry studies, financial models and strategic recommendations.
• Strong analytical mindset with ability to synthesize large data sets into clear insights.
• Excellent communication skills to present findings to senior leadership and board members.

Required skills

What we offer

• Competitive monthly salary between NGN 900,000 and NGN 1,200,000.
• Opportunity to shape the company’s expansion across multiple African markets.
• Dynamic work environment in Lagos with exposure to leading entertainment and events stakeholders.