Product Marketing Manager

About the role

We are looking for a dynamic Product Marketing Manager to drive growth and customer acquisition for our lending and savings products. You will shape go‑to‑market strategies, build strategic partnerships, and lead a small marketing team in a fast‑moving financial services environment.

Key responsibilities

• Develop and execute customer acquisition strategies across digital and offline channels.
• Design and optimise onboarding journeys to boost activation and retention.
• Build and manage referral, ambassador and advocacy programmes.
• Create go‑to‑market plans for new and existing financial products and gather market intelligence.
• Identify and negotiate strategic partnerships with employers, payroll providers, fintech partners and other distribution channels.
• Plan and execute integrated marketing campaigns, overseeing content across social media, email and other platforms.
• Monitor acquisition funnels, campaign performance and customer behaviour, producing regular growth reports.
• Lead, coach and develop a small growth and marketing team, allocating resources for maximum impact.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, Finance or a related discipline.
• Mid‑level experience (approximately 3 years) in product marketing or a related field.

Required skills