Performance Marketing Specialist

About the role

BEGUILE, a modern fragrance brand, is seeking a Performance Marketing Specialist to own and scale its paid acquisition efforts. You will be responsible for turning ad spend into profitable growth across multiple channels while working remotely in a full‑time, in‑house capacity.

Key responsibilities

• Plan, launch, and continuously optimise paid campaigns on Meta, TikTok, Snapchat, and Google.
• Run structured creative and audience testing to reduce acquisition cost.
• Set up and maintain clean attribution and tracking (UTMs, pixels, Shopify) to ensure data reliability.
• Manage budgets across channels, deciding when to scale, hold, or cut spend.
• Collaborate with the creative team to brief and test high‑performing ad creative.
• Report regularly on spend, performance, and optimisation actions.

Required profile

• Proven experience delivering measurable results in paid social and search.
• Strong grasp of Meta, TikTok, Google, and Snapchat advertising platforms.
• Data‑driven mindset, using analytics to guide decisions.
• Experience with ecommerce or DTC brands, preferably in beauty, fragrance, or fashion.
• Proactive, self‑directed, and outcome‑focused.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Google Ads
• Snapchat Ads
• Shopify analytics and ecommerce metrics
• GA4 (Google Analytics 4)
• UTM tagging and pixel implementation
• Attribution and tracking tools (e.g., Triple Whale)