Marketing Specialist

About the role

The Padana Services is seeking a proactive Marketing Specialist to drive both digital and offline campaigns for its agricultural products. You will work closely with product, design, and retail teams to boost brand visibility and support the expansion of new franchise locations.

Key responsibilities

• Plan, execute and monitor marketing campaigns across digital platforms and traditional media.
• Manage social media channels, create content, and grow community engagement.
• Support product and brand promotions in retail outlets and coordinate in‑store activations.
• Conduct market research, competitor analysis and provide actionable insights.
• Track campaign performance, generate reports and recommend data‑driven optimisations.
• Collaborate with design and content teams to produce marketing collateral.
• Maintain relationships with external vendors, agencies and media partners.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 2–5 years of hands‑on marketing experience, preferably in retail or FMCG.
• Strong analytical mindset with the ability to interpret marketing data.
• Creative thinking combined with disciplined execution.

Required skills

• Digital marketing
• Social media management
• Campaign execution
• Market research
• Data analysis