Marketing Manager

About the role

Liners Africa is building the trusted review and discovery platform for African software. As Marketing Manager you will shape the brand, drive growth and make Liners the go‑to name for founders, buyers and investors across the continent.

Key responsibilities

• Develop and execute a full‑stack marketing strategy covering brand, content, social, email, community, partnerships and PR.
• Grow both sides of the marketplace – attract software researchers and encourage companies to claim and enrich their profiles.
• Translate Liners’ story (AI agents, honest rankings, African G2) into memorable campaigns.
• Set content and social calendars, manage newsletters, LinkedIn presence and editorial output.
• Secure partnerships with accelerators, VCs, tech communities and media in key markets (Nigeria, Kenya, Ghana, South Africa, Egypt).
• Track performance across channels, analyse results and optimise spend.

Required profile

• 3+ years of hands‑on marketing experience in a startup, agency or product environment, with demonstrable results.
• Strong strategic thinking combined with the ability to execute plans end‑to‑end.
• Excellent writing skills and a knack for storytelling.
• Deep interest in African tech ecosystems or a rapid learning ability.
• Comfortable using AI tools and data‑driven decision making.

Required skills

What we offer

• Competitive salary with performance‑based bonuses tied to company growth.
• Full‑time, dedicated role with the opportunity to shape a continent‑wide platform.
• Front‑row seat to Africa’s exploding software market and the chance to build a flagship brand.