Marketing Manager – Automotive Brands

About the role

We are seeking a dynamic Marketing Manager to lead the promotion of the Foton and Isuzu automotive brands in Nigeria. You will shape brand positioning, drive visibility, and support sales growth through strategic marketing initiatives.

Key responsibilities

• Develop and implement comprehensive marketing strategies for the Foton and Isuzu brands.
• Manage and strengthen brand positioning, identity, visibility, and market presence.
• Create annual and quarterly marketing plans aligned with business and sales objectives.
• Plan and execute integrated campaigns across digital, traditional, experiential, and other relevant channels.
• Collaborate with the sales team to generate leads and support vehicle sales.
• Organise promotional campaigns, product launches, events, exhibitions, and customer engagement activities.
• Coordinate advertising efforts with agencies, media partners, and external vendors.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations or a related discipline.
• Minimum 5 years of marketing experience, preferably in brand management or the automotive industry.
• Proven experience developing and executing integrated marketing campaigns.
• Strong analytical, market research, and reporting abilities.

Required skills

• Digital marketing and social media platform expertise.
• Brand management and strategic planning.
• Budget management and agency coordination.