Marketing Lead

About the role

The Marketing Lead will drive the visibility and enrollment growth of Jewels Leading Lights Academy. Working closely with the Admissions Officer, you will create and execute marketing strategies that attract prospective parents and learners.

Key responsibilities

• Develop and implement strategies to increase school visibility and generate admission leads.
• Manage the school’s social media presence and coordinate promotional campaigns.
• Create content showcasing school activities, achievements, and academic programmes.
• Organise open days, exhibitions, school tours and other promotional events.
• Monitor competitor schools, market trends and prepare weekly/monthly marketing reports.
• Track admission enquiries, recommend effective advertising channels and protect the brand image.

Required profile

• Minimum HND in Marketing, Business Administration, Mass Communication, Public Relations, Advertising or related field.
• 3–5 years of experience in marketing, business development, sales or communications, preferably in the education sector.
• Proven ability to develop and execute marketing campaigns and manage social media platforms.
• Experience leading a marketing team or coordinating marketing activities is an advantage.

Required skills

• Meta Ads
• Google Ads
• Google Analytics
• Canva
• Email marketing platforms
• Social media management tools