Marketing Executive – Hybrid (Lagos)

About the role

We are looking for a creative and results‑driven Marketing Executive to boost the visibility of our fragrance brand. Based in Lagos with a hybrid work model, you will design and execute marketing initiatives that drive brand awareness, customer acquisition, and sales across both digital and offline channels.

Key responsibilities

• Develop and implement marketing strategies aligned with business objectives to strengthen market positioning.
• Manage social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) and create engaging content calendars.
• Plan, launch, and optimise paid digital advertising campaigns, monitoring performance through analytics.
• Coordinate integrated campaigns, seasonal promotions, product launches, and evaluate their effectiveness.
• Support new fragrance launches with product marketing materials and collaborate with sales for optimal positioning.
• Identify and manage relationships with influencers, brand ambassadors, and media partners.

Required profile

• Passion for beauty and lifestyle brands.
• Excellent communication skills.
• Experience managing marketing campaigns in a fast‑paced environment.

Required skills

• Social media management
• Content creation
• Paid digital advertising
• Digital analytics