Experienced Hotel Marketer

About the role

Carlson Hotel, a four‑star property in Ikoyi, Lagos, is looking for an experienced marketer to drive its hospitality brand forward. You will shape and execute marketing strategies that increase occupancy, boost on‑site revenue, and enhance the hotel’s reputation across digital channels.

Key responsibilities

• Develop annual marketing and commercial plans aligned with revenue targets.
• Manage social‑media profiles (Instagram, Facebook) and curate visual assets.
• Monitor guest feedback on TripAdvisor, Google and other review platforms.
• Create promotional packages to increase occupancy during off‑peak periods and drive traffic to bars and restaurants.
• Analyse competitor pricing, industry trends and high‑value demographics such as corporate travellers, weddings and MICE.
• Track advertising ROI, analyse performance data and adjust campaigns accordingly.
• Collaborate with sales teams on event, wedding and conference marketing.

Required profile

• Proven experience in hotel or hospitality marketing.

Required skills

• Instagram
• Facebook
• TripAdvisor
• Google (review platforms and analytics)

What we offer

• Salary of N150,000 per month.