Director of Performance Marketing – E‑commerce Luxury Fashion

About the role

FMR Agency is seeking a data‑driven Director of Performance Marketing to lead customer acquisition and e‑commerce growth for a fast‑growing luxury fashion retailer. You will own paid media strategy, optimise conversion funnels and scale online revenue through performance‑focused campaigns.

Key responsibilities

• Design and execute digital marketing strategies that drive revenue growth.
• Manage paid advertising campaigns on Google, Meta and other platforms.
• Track, analyse and optimise customer acquisition metrics such as CPA and ROAS.
• Collaborate with product and UX teams to improve website conversion rates.
• Identify new traffic sources and engagement opportunities.
• Implement retention and lifecycle marketing programmes.
• Build dashboards and regular reports to monitor marketing performance.
• Strengthen brand visibility across digital channels and optimise e‑commerce sales funnels.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in e‑commerce.
• Proven track record in performance marketing and paid advertising.
• Strong analytical skills with the ability to interpret data and make data‑driven decisions.
• Experience working in fast‑paced, growth‑oriented organisations.

Required skills

• Google Ads
• Meta Ads
• Shopify