Digital Media, Content & YouTube Manager

About the role

The Digital Media, Content & YouTube Manager will lead the creation, optimisation and distribution of digital content for Housing TV Africa’s website, social channels and YouTube platform. Based on‑site in Abuja, the role supports the channel’s focus on housing, real estate and construction by turning broadcast material into engaging online experiences.

Key responsibilities

• Plan, create and publish digital content across the website, social media and YouTube, following a coordinated content calendar.
• Optimize video uploads, metadata, thumbnails, playlists and community posts to maximise reach and engagement.
• Monitor channel performance, audience metrics and analytics, and adjust strategies accordingly.
• Collaborate with production, editorial and marketing teams to repurpose broadcast material, develop new formats and maintain visual and messaging consistency.
• Implement SEO best practices and audience‑growth tactics, and oversee digital projects from concept through delivery.

Required profile

• Strong content‑management experience, with the ability to organise and schedule assets across multiple platforms.
• Proven ability to design and execute content strategies that drive audience growth in housing or related sectors.
• Project‑management competence for coordinating cross‑functional teams and timelines.
• Excellent web‑content writing skills and attention to detail in a fast‑paced broadcast environment.
• Bachelor’s degree in Communications, Media, Journalism, Marketing or equivalent practical experience.

Required skills

• YouTube channel management
• Metadata optimization
• Playlist creation
• Audience interaction
• Digital marketing tools
• SEO (basic principles)
• Analytics tools
• Content management systems