Digital Marketing Specialist

About the role

The Digital Marketing Specialist will drive online sales and lead conversion, engage prospects across multiple digital channels, and ensure a smooth customer journey from inquiry to purchase.

Key responsibilities

• Manage inbound leads from website, social media, email campaigns, WhatsApp and online ads, converting inquiries into confirmed sales.
• Follow up with prospects via calls, emails, chats and social media while maintaining accurate sales records and customer databases.
• Engage potential customers on WhatsApp, Instagram, LinkedIn, Facebook, email and website chat, providing prompt responses and building long‑term relationships.
• Track the customer journey, keep CRM records up‑to‑date and maintain the sales pipeline.
• Prepare daily, weekly and monthly sales performance reports.

Required profile

• Proven ability to manage inbound digital leads and convert them into sales.
• Strong communication skills for multi‑channel customer engagement.
• Experience maintaining CRM data and generating performance reports.

Required skills

• CRM management
• WhatsApp
• Instagram
• LinkedIn
• Facebook
• Email marketing platforms