Digital Marketing Manager

About the role

Scalecore2 is seeking a Digital Marketing Manager to lead and execute comprehensive online marketing strategies that boost brand visibility and generate high‑quality leads. Based in Kano Municipal, this full‑time, on‑site position works closely with cross‑functional teams to align digital initiatives with business objectives.

Key responsibilities

• Develop, launch, and optimise digital campaigns across social media, email, and paid channels.
• Manage and grow the company’s social media presence, creating engaging content and monitoring performance.
• Analyse web traffic and campaign data using analytics tools to inform strategy and improve ROI.
• Generate and nurture leads through targeted digital tactics and conversion optimisation.
• Collaborate with sales, product, and creative teams to ensure consistent messaging and brand alignment.

Required profile

• Proven experience in social media marketing and lead generation.
• Strong analytical mindset with hands‑on experience using web analytics platforms.
• Excellent organisational and communication abilities.
• Familiarity with emerging digital trends and technologies.
• Higher National Diploma in Accountancy or related field (preferred).

Required skills

• Social Media Marketing
• Lead Generation
• Web Analytics