Digital Marketing Instructor

About the role

The Digital Marketing Instructor will join TechEdu’s Benin City campus to deliver hands‑on, results‑driven training to aspiring marketers. This full‑time, on‑site position focuses on equipping students with practical skills that translate directly into business growth.

Key responsibilities

• Teach practical digital marketing strategies, emphasizing lead generation, conversion, and customer retention.
• Guide students in using platforms such as Google Ads, Meta Ads Manager, SEO tools, and email marketing systems.
• Design and deliver project‑based lessons, including campaign creation, funnel building, content strategy, and ad optimisation.
• Train students on performance tracking, A/B testing, and ROI‑driven decision making.
• Mentor learners on audience targeting, data interpretation, and campaign strategy.
• Monitor student progress, provide constructive feedback, and support execution of real‑world marketing projects.

Required profile

• Strong understanding of digital marketing fundamentals (SEO, SEM, social media, email, content).
• At least one year of experience teaching, mentoring, or running digital marketing campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.
• Excellent communication and presentation abilities.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (Mailchimp, HubSpot)