Digital Marketing Executive

About the role

Edge Consult is seeking a full‑time Digital Marketing Executive to work on‑site in Lagos. The role will design and run digital campaigns that boost brand awareness, generate qualified leads and drive student enrollment for both Edge Consult and the Trusted Graduate Academy.

Key responsibilities

• Manage social media channels, plan content calendars and engage online communities.
• Create and optimise website copy, blog posts, landing pages and email newsletters.
• Launch and monitor paid advertising campaigns on Meta, LinkedIn and Google platforms.
• Track campaign performance with web analytics tools and adjust tactics to improve results.
• Collaborate with business development and training teams to ensure consistent brand messaging and measurable outcomes.

Required profile

• Proven experience developing and executing digital marketing campaigns.
• Strong written and verbal communication skills for diverse audiences.
• Proficiency in social media marketing, content planning and community management.
• Ability to produce engaging web content and landing‑page copy.
• Experience using web analytics to interpret data and optimise performance.
• Bachelor’s degree in Marketing, Business, English, Social Sciences or equivalent practical experience.
• Familiarity with education, certification or professional training services is a plus.
• Excellent organisational skills and attention to detail, with the capacity to manage multiple projects on‑site.

Required skills

• Social Media Marketing
• Web Content Writing
• Web Analytics tools
• Digital Advertising on Meta, LinkedIn and Google
• Content planning and community management