Digital Marketing Executive

About the role

The Digital Marketing Executive will lead the planning, development, and execution of data‑driven digital marketing strategies to boost brand awareness, engage audiences, and generate high‑quality student leads for GCS Education.

Key responsibilities

• Develop, implement, and manage digital marketing strategies to increase web traffic, brand visibility, and lead conversion.
• Design and maintain a professional presence across Instagram, LinkedIn, Facebook, and TikTok.
• Conduct keyword research, monitor SEO performance, and optimize website content for better rankings.
• Create and publish engaging blog posts, articles, and success stories for prospective students and parents.
• Manage client databases and run end‑to‑end email nurturing campaigns, newsletters, and automated messaging.
• Track, analyze, and report on campaign ROI, website traffic, and audience engagement metrics.
• Develop and monitor digital marketing budgets to maximize cost‑per‑lead efficiency.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, International Relations, or a related field.
• 2–5 years of proven digital marketing experience, preferably in international education or travel consultancy.
• Hands‑on mastery of SEO tools, Google Analytics, Meta Business Suite, and CRM/email platforms.

Required skills

• SEO tools
• Google Analytics
• Meta Business Suite
• Mailchimp
• HubSpot

What we offer

• Net salary ranging from ₦250,000 to ₦400,000 per month.
• Rapid growth opportunities within a fast‑scaling multinational education consultancy.