Dealer Manager – Sales & Distribution

About the role

The Dealer Manager will oversee and expand the dealer network within the assigned territory, ensuring that dealer performance meets company sales targets, brand standards and customer service expectations. This role combines field visits, strategic planning and close collaboration with dealers to drive product penetration in Lagos.

Key responsibilities

• Identify, recruit and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs.
• Develop and implement dealer sales strategies to increase product penetration.
• Train and support dealers on product knowledge, pricing and promotional activities.
• Conduct regular market visits to assess dealer operations, branding and compliance.
• Resolve dealer‑related issues promptly to maintain strong business relationships.
• Analyze sales data to identify growth opportunities and areas of concern.
• Prepare and submit periodic reports on dealer performance, market trends and competitor activities.
• Enforce adherence to company policies, pricing structures and ethical standards.

Required profile

• Strong negotiation and relationship management skills.
• Good knowledge of distribution networks and dealer operations.
• Proven ability to meet sales targets and drive dealer recruitment and retention.

Required skills

• Proficiency in MS Office tools.