Content Strategist – Luxury Brand (Remote)

About the role

We are looking for a remote Content Strategist to shape and execute the content vision for a premium textile and bespoke fabric house. The role focuses on developing strategic content pillars, guiding creative teams, and ensuring a consistent luxury brand voice across all digital channels.

Key responsibilities

• Develop content pillars and editorial calendars aligned with brand objectives.
• Translate brand guidelines into actionable content execution.
• Maintain a consistent luxury brand voice across web and marketing assets.
• Guide designers and marketers on content direction and strategy.
• Review and approve all content before publication.
• Oversee web content to ensure alignment with overall strategy.
• Position the company as a leading premium fabric house in Africa.

Required profile

• Proven experience in content strategy, management, and development, preferably within luxury fashion, textiles, or related premium brands.
• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• Strong organizational and time‑management abilities with experience handling multiple projects.
• Familiarity with the lifestyle, fashion, or hospitality sectors is a plus.

Required skills

• Content Strategy
• Content Management
• Content Development
• Web Content Writing
• Experience with Content Management Systems (CMS)