Business Director

About the role

Connect Marketing Services is seeking an experienced Business Director to lead revenue growth, acquire new clients and ensure the delivery of integrated experiential marketing solutions. This senior leadership position will shape commercial strategy, nurture strategic relationships and drive profitable outcomes across multiple sectors.

Key responsibilities

• Develop and execute business strategies to meet revenue, profitability and growth targets.
• Identify, secure and expand new business opportunities in FMCG, telecommunications, financial services, technology, sports and other key sectors.
• Build and manage strategic relationships with clients, partners and stakeholders.
• Lead pitch development, commercial proposals and business presentations.
• Provide strategic direction on brand activation, shopper marketing, events and integrated campaigns.
• Oversee project delivery to ensure quality execution, profitability and client satisfaction.
• Collaborate with strategy, creative, project management, finance and operations teams.
• Monitor business performance, budgets, forecasts and commercial KPIs.
• Lead, coach and develop high‑performing teams, fostering a culture of accountability and innovation.
• Identify market trends, consumer insights and emerging opportunities.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related discipline (Master’s degree or professional certification is a plus).
• Minimum 10 years of experience in business development, client service, account management or commercial leadership within advertising, experiential marketing or integrated communications.
• Proven track record of winning new business and managing high‑value client accounts.
• Strong understanding of experiential marketing, brand activations, shopper marketing, events and integrated communications.
• Excellent commercial, financial, negotiation and stakeholder management abilities.
• Strong leadership, presentation and strategic thinking capabilities.

Required skills

• Proficiency in Microsoft Office Suite and business reporting tools.