Assistant Manager – Trade Development

About the role

The Assistant Manager, Trade Development will lead the expansion and optimisation of trade channels for Flour Mills of Nigeria Plc. Based in Lagos, you will work closely with key distributors to drive sales performance, strengthen relationships and increase market penetration across the FMCG landscape.

Key responsibilities

• Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development.
• Achieve sales volume targets by designing and executing market expansion strategies.
• Lead direct‑to‑retail redistribution by coordinating van sales and open‑market sales teams.
• Enforce Standard Operating Procedures for route planning and ensure effective use of sales automation tools.
• Expand territory coverage by establishing and optimising sub‑distributor networks.
• Coach and mentor sales teams to enhance their capability to drive revenue growth.
• Develop and execute Joint Business Plans with KDs to track and measure performance.
• Analyse competitor activities, identify market trends and recommend strategic actions.
• Monitor sales performance through periodic reviews, identify improvement areas and implement corrective actions.

Required profile

• BSc in Business, Sales or a related field.
• Minimum 5 + years of sales experience in FMCG, preferably in redistribution sales.
• Strong understanding of trade marketing, route‑to‑market strategies and channel development.
• Proven ability to drive market penetration, expand distribution networks and support sales growth initiatives.
• Excellent analytical skills to evaluate market trends, consumer insights and competitor activities.
• Strong communication, negotiation and relationship‑building abilities.
• Results‑driven mindset with a commitment to continuous improvement.

Required skills

• Trade marketing and channel development expertise.
• Route‑to‑market strategy implementation.
• Sales automation and SOP enforcement.
• Data analysis and market trend evaluation.
• Negotiation and stakeholder engagement.