Assistant Manager, Marketing (B2B)

About the role

The Assistant Manager, Marketing will drive the performance of assigned brands in the B2B channel, focusing on awareness, loyalty and volume. You will work closely with sales and marketing teams to develop and execute strategies that boost brand performance and meet business targets.

Key responsibilities

• Generate market insights and develop regional category plans for B2B sales.
• Own event activations, collaborating with sales and marketing to plan, monitor and execute promotional activities.
• Strengthen existing B2B channels and create new adjacent channels based on data‑driven strategies.
• Monitor marketing budget utilisation, track expenditures and support tactics that drive volume and market share.
• Oversee design of promotional materials and ensure alignment with brand positioning.
• Measure and report ROI and KPIs for all sales and marketing events.
• Support the development of Above‑the‑Line (ATL) marketing communications.

Required profile

• Strong communication, interpersonal, leadership, negotiation and stakeholder management skills.
• Excellent analytical and problem‑solving abilities.
• Proficiency in leveraging data and sales insights to improve trade execution.
• HND/B.Sc. in Business Administration, Marketing, Sales or related discipline.
• Minimum three years of relevant sales experience in the FMCG industry, preferably in redistribution sales.