Social Media Manager – YouTube & Content Specialist

About the role

We are looking for a proactive Social Media Manager to own and grow our YouTube channel and broader social presence. You will work closely with the video editor and creative team to publish, promote, and optimise content that drives audience growth and engagement.

Key responsibilities

• Publish and schedule content on YouTube, Instagram, Facebook, and TikTok.
• Manage YouTube channel elements – titles, descriptions, thumbnails, playlists, and video optimisation.
• Set up, promote, and manage YouTube Live sessions, including post‑live replay and members‑only content.
• Create eye‑catching thumbnails, live‑session posters, and basic graphics using Canva, Photoshop or AI design tools.
• Coordinate with the video editor to ensure timely publication of finished videos.
• Develop and maintain weekly and monthly content calendars.
• Design promotional strategies to increase live‑session attendance, subscriber count, views and membership conversions.
• Monitor analytics, produce performance reports and recommend improvements.
• Repurpose long‑form videos into multi‑platform content and continuously suggest growth ideas.

Required profile

• Minimum 4 years of hands‑on experience managing YouTube and other social media accounts.
• Strong knowledge of YouTube Studio, livestreaming setup and channel optimisation.
• Good graphic‑design sense, especially for YouTube thumbnails.
• Ability to work independently, own digital operations and meet deadlines.
• Excellent organisational and time‑management skills.

Required skills

• YouTube Studio
• Canva
• Photoshop
• AI design tools