Social Media Manager & Digital Marketing Specialist

About the role

Codelabprojects Nigeria Limited is looking for an experienced Social Media Manager and Digital Marketing Specialist to lead its online presence, generate qualified leads and drive revenue growth. The role combines strategic planning, campaign execution and direct customer acquisition activities.

Key responsibilities

• Develop and execute comprehensive social media and digital marketing strategies aligned with business and revenue goals.
• Manage and grow company profiles on Facebook, Instagram, LinkedIn, X, TikTok and other platforms, ensuring consistent brand communication.
• Create and coordinate high‑quality content across social media, website, email and digital channels.
• Plan, launch and monitor paid and organic campaigns to increase brand awareness, engagement and lead generation.
• Generate qualified leads through social media, email marketing, online platforms and outbound cold‑calling, and nurture them with sales teams.
• Analyse campaign performance, track KPIs and provide actionable recommendations to improve ROI.
• Maintain accurate lead and customer interaction records in the company CRM.
• Monitor trends, competitor activity and emerging digital opportunities to continuously improve the online strategy.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing or related field.
• Minimum 5 years of proven experience in social media management, digital marketing and lead generation.
• Demonstrated success converting digital engagement into qualified sales leads.
• Experience managing professional social media accounts in a technology, SaaS or fast‑paced environment.
• Strong commercial awareness and ability to link marketing activities to revenue outcomes.

Required skills

• Proficiency with Facebook, Instagram, LinkedIn, X and TikTok platforms.
• Experience using analytics and advertising tools (e.g., Google Analytics, Meta Ads Manager).
• Familiarity with CRM systems and social media management software.
• Ability to create and schedule email marketing campaigns.
• Knowledge of paid digital advertising and lead‑nurturing workflows.