Social Media & Content Executive

About the role

We are looking for a creative, strategic, and detail‑oriented Social Media & Content Executive to manage and grow the digital presence of our fashion and lifestyle brands. The role involves planning, creating, executing, and optimizing social media content across multiple brand portfolios.

Key responsibilities

• Develop and execute monthly content calendars for each brand, aligning with product launches and campaigns.
• Write engaging captions that reflect each brand’s unique tone.
• Conceptualise and coordinate photo and video shoots with the creative team.
• Create and edit short‑form video content for Reels, TikTok and behind‑the‑scenes posts.
• Maintain visual consistency and a premium brand image across Instagram, TikTok, Facebook and other platforms.
• Schedule posts, respond to comments and direct messages, and engage with online communities.
• Monitor analytics, prepare weekly and monthly performance reports, and identify growth opportunities.
• Track online mentions and ensure brand perception remains positive.

Required profile

• Creative and trend‑aware with a strong eye for visual storytelling.
• Visually sensitive to brand presentation and able to maintain distinct brand voices.
• Highly organized, proactive and able to manage multiple brands and projects simultaneously.
• Strong attention to detail and ability to work under tight deadlines.

Required skills

• Proficiency with Canva, CapCut and InShot for content creation.
• Experience creating and editing short‑form video content.
• Ability to analyse Instagram metrics and apply engagement strategies.