Senior Brand Manager – Rum & Liquor

About the role

As the owner of assigned rum and liquor brands, you will drive brand growth, market performance and the full consumer journey. You will translate consumer, shopper and cultural insights into compelling activations and commercial results.

Key responsibilities

• Deliver brand P&L, growth, market share, brand health and ROI across assigned rum brands.
• Support development and execution of annual brand plans aligned with global and regional strategies.
• Translate global campaigns and innovation initiatives into locally relevant activations for Africa partner markets.
• Adapt global creative campaigns and assets to ensure cultural relevance and executional excellence.
• Manage agency partners and adaptation workflows to ensure timely, cost‑effective delivery of marketing assets.
• Collaborate with Commercial, Supply, Finance, Insights and Innovation teams to unlock growth opportunities.
• Track, analyse and report business performance, market trends and campaign effectiveness.
• Manage brand budgets and marketing investments to maximise efficiency and commercial return.

Required profile

• Degree in Marketing, Business or related discipline.
• 4‑7 years of marketing, commercial or FMCG experience.
• Proven track record delivering integrated campaigns and business results.
• Strong stakeholder management and project leadership skills.