Sales & Marketing Specialist – Insurance & Financial Services

About the role

This full‑time Sales and Marketing Specialist position is based in Lagos and operates under a hybrid work model. You will drive new business acquisition for Leadway’s insurance and financial services while supporting integrated marketing initiatives.

Key responsibilities

• Identify and pursue new business opportunities across individual and corporate client segments.
• Manage sales pipelines, prepare proposals and presentations, and track performance metrics.
• Develop and execute digital and offline marketing campaigns to promote insurance and financial products.
• Conduct market research, competitor analysis, and data reporting to inform strategy.
• Collaborate with product, customer service, and operations teams to ensure consistent brand messaging and high‑quality client experiences.

Required profile

• Strong sales, negotiation and relationship‑management abilities focused on financial and insurance products.
• Proven experience in marketing, digital marketing and conversion tactics.
• Excellent written and verbal communication, presentation and interpersonal skills.
• Bachelor’s degree or HND in Marketing, Business Administration, Communications or related field; experience in financial services or insurance is a plus.

Required skills

• Proficiency with CRM tools.
• Familiarity with basic digital marketing platforms.