Sales Lead – Retail Fashion

About the role

The company, an African contemporary fashion brand, seeks a Sales Lead to drive growth and oversee daily operations of its flagship store in Victoria Island, Lagos. The role combines team leadership, customer experience management and business development within the premium fashion segment.

Key responsibilities

• Lead day‑to‑day sales activities and ensure smooth store operations.
• Motivate and supervise the sales team to meet targets and KPIs.
• Develop and execute sales initiatives to increase revenue, acquire new customers and retain existing ones.
• Monitor performance, prepare regular reports and provide insights to senior management.
• Build and maintain relationships with key clients, wholesale partners and strategic collaborators.
• Manage wholesale orders and support expansion of third‑party stockists.
• Identify new business opportunities, partnerships and corporate sales prospects.
• Collaborate with Marketing on campaigns, product launches, events and promotions.
• Ensure high‑quality customer service across all touchpoints.
• Support stock management, product availability and order fulfillment.
• Analyse market trends, customer behaviour and competitor activity to uncover growth opportunities.
• Train, coach and develop the sales team’s product knowledge and performance.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Fashion Business, Retail Management or related field.
• Minimum 6 years of sales experience, preferably in fashion, apparel, luxury or premium retail.
• At least 2 years in a sales‑management, store‑management or supervisory role.
• Proven track record of achieving and exceeding sales targets.
• Strong understanding of fashion retail, customer behaviour and the consumer market.
• Hands‑on experience managing store operations and customer‑facing teams.
• Experience in wholesale sales, key‑account management or business development is an advantage.
• Excellent leadership, communication, negotiation and relationship‑building abilities.

Required skills

• Proficiency with POS systems.
• Experience using CRM platforms.
• Familiarity with e‑commerce platforms.
• Ability to generate and interpret sales reporting data.