Regional Sales Manager – Lagos

About the role

The client is seeking an experienced Regional Sales Manager to lead sales growth and market expansion across Lagos. You will develop regional strategies, manage distributor relationships and drive revenue and profitability targets for a fast‑moving consumer goods (FMCG) portfolio.

Key responsibilities

• Develop and implement regional sales strategies and operational plans aligned with business objectives.
• Achieve regional sales, revenue, market share and profitability targets.
• Build, manage and strengthen relationships with distributors, wholesalers, sub‑distributors and retail partners.
• Lead, coach, monitor and develop the regional sales team to improve productivity.
• Monitor sales performance, customer coverage and market execution, taking corrective actions as needed.
• Analyse market trends, competitor activities and customer insights to identify new business opportunities.
• Prepare and manage regional sales budgets, forecasts and performance reports.
• Implement sales initiatives, promotions, pricing strategies and trade marketing activities.
• Collaborate with supply‑chain and internal teams to ensure product availability and efficient distribution.
• Track key sales KPIs, provide regular updates and recommend continuous improvements.
• Resolve customer and distributor issues promptly while maintaining high satisfaction levels.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 6–8 years of sales and marketing experience in the FMCG industry.
• Proven experience as a Regional Sales Manager, Area Sales Manager or similar senior sales role.
• Strong understanding of distributor management, retail operations and route‑to‑market strategies.
• Demonstrated ability to lead, coach and motivate high‑performing sales teams.
• Analytical skills with experience monitoring sales performance and KPIs.
• Excellent negotiation, communication and stakeholder management abilities.
• Good market knowledge with the ability to identify business opportunities and drive expansion.
• Planning, budgeting, problem‑solving and organisational skills.
• Valid driver’s licence and willingness to travel extensively within the region.

Required skills

• Microsoft Office Suite
• Sales reporting tools