Regional Sales Manager - Lagos

About the role

Our client seeks to hire an experienced Regional Sales Manager to drive sales growth, expand market coverage, and oversee sales operations across the assigned region. The role is responsible for developing regional sales strategies, managing distributor relationships, leading high‑performing sales teams, and ensuring the achievement of sales and profitability targets.

Key responsibilities

• Develop and implement regional sales strategies and operational plans aligned with the company's business objectives.
• Drive the achievement of regional sales, revenue, market share, and profitability targets.
• Build, manage, and strengthen relationships with key distributors, wholesalers, sub‑distributors, and retail partners to maximize sales performance.
• Lead, coach, monitor, and develop the regional sales team to improve productivity and achieve performance targets.
• Monitor sales performance, customer coverage, and market execution, implementing corrective actions where necessary.
• Analyze regional market trends, competitor activities, and customer insights to identify new business opportunities and drive market growth.
• Prepare and manage regional sales budgets, forecasts, and periodic performance reports.
• Ensure effective implementation of sales initiatives, promotions, pricing strategies, and trade marketing activities across the region.
• Monitor inventory levels and collaborate with Supply Chain and other internal teams to ensure product availability and efficient distribution.
• Track and review key sales KPIs, providing regular performance updates and recommendations for continuous improvement.
• Resolve customer and distributor issues promptly while maintaining strong business relationships and a high level of customer satisfaction.

Required profile

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6–8 years' experience in sales and marketing within the FMCG industry.
• Proven experience as a Regional Sales Manager, Area Sales Manager, or in a similar senior sales position.
• Strong understanding of distributor management, retail operations, and route‑to‑market strategies.
• Demonstrated ability to lead, coach, and motivate high‑performing sales teams.
• Strong analytical skills with experience monitoring sales performance and key performance indicators (KPIs).
• Excellent sales, negotiation, communication, and stakeholder management skills.
• Good market knowledge with the ability to identify business opportunities and drive market expansion.
• Strong planning, budgeting, problem‑solving, and organizational skills.
• Proficiency in Microsoft Office Suite and sales reporting tools.
• Valid driver's license and willingness to travel extensively within the assigned region.

Required skills

• Microsoft Office Suite
• Sales reporting tools