Marketing Manager

About the role

BAFF is seeking a hands‑on Marketing Manager to drive growth across content, paid acquisition, partnerships and brand activation. Working directly with the founder and leadership team, you will design, test and scale campaigns that move quickly and deliver measurable results.

Key responsibilities

• Support BAFF’s overall marketing direction, identify high‑impact growth opportunities and prioritize execution.
• Create and scale short‑form content for TikTok, Instagram, LinkedIn and YouTube, turning complex ideas into engaging posts.
• Manage paid campaigns on Meta, Google and LinkedIn, handling creative development, targeting and conversion optimisation.
• Assist partnership initiatives across legal, medical and fintech sectors, including co‑marketing and strategic collaborations.
• Help organise conferences, industry events and brand activations to increase BAFF’s visibility.
• Collaborate cross‑functionally with product, operations, design and external partners in a fast‑moving, experimental culture.

Required profile

• 3–6+ years of hands‑on experience in marketing, growth or brand roles.
• Proven track record of executing campaigns and content initiatives, not just managing them.
• Comfortable working in a fast‑paced startup environment with a bias toward action.
• Curious, adaptable and proactive, with a passion for testing ideas and learning quickly.

Required skills

• TikTok
• Instagram
• LinkedIn
• YouTube
• Meta Ads
• Google Ads
• Paid Advertising
• Content Creation
• Short‑form video production
• Campaign Management

What we offer

• Direct collaboration with founders and senior leadership.
• Fast‑moving environment where ideas are implemented quickly.
• Ownership, autonomy and the chance to shape BAFF’s brand.