Marketing Manager – Healthcare

About the role

The African Medical Centre of Excellence (AMCE) in Abuja is launching a flagship 500‑bed facility in early 2025 and seeks a Marketing Manager to build its brand, attract patients and engage the community. The role blends traditional and digital marketing to promote high‑quality health services and support AMCE’s mission of delivering world‑class care across Africa.

Key responsibilities

• Develop and execute a comprehensive marketing plan aligned with AMCE’s goals, focusing on patient acquisition, retention, and service line growth.
• Identify target audiences and create tailored strategies based on health needs, demographics, and competitive positioning.
• Conduct market research and analyze trends to refine marketing efforts and assess campaign performance.
• Collaborate with clinical departments to design and launch campaigns highlighting specific services and specialties.
• Oversee creation of promotional content such as brochures, newsletters, and advertisements.
• Implement patient loyalty programs and feedback mechanisms to improve satisfaction and repeat visits.
• Organize community events, health screenings, and wellness programs to raise awareness of AMCE’s services.
• Lead digital marketing activities including website management, SEO, email campaigns, social media, and online advertising.
• Manage the marketing budget, monitor expenses, and seek cost‑effective solutions.
• Supervise and mentor the marketing team while coordinating with external agencies.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Mass Communications or related field (Master’s/MBA preferred).
• Minimum five years of experience in digital marketing, brand management, public relations or similar roles.
• Experience in the healthcare or regulated industry is an advantage.
• Proven track record of leading innovative campaigns and time‑to‑market initiatives.
• Demonstrated ability to lead and develop a marketing team.
• Professional certifications or membership in bodies such as the Nigeria Institute of Public Relations are a plus.