Head of Marketing

About the role

Develop and execute marketing strategies that increase revenue and profitability. Lead and coordinate media buyers, video editors, content creators, designers, and social media personnel.

Key responsibilities

• Plan, manage, optimize, and scale paid advertising campaigns across Meta, TikTok, Google, and YouTube.
• Monitor advertising performance metrics such as ROAS, cost per lead, CAC, conversion rate, and profitability.
• Create clear creative briefs and supervise production of video ads, images, copy, and landing‑page content.
• Establish a structured system for testing creatives, audiences, offers, and campaigns.
• Set marketing KPIs and hold team members accountable for performance and deadlines.
• Work with sales and operations teams to improve lead quality, conversions, inventory planning, and overall revenue.

Required profile

• Minimum of 4 years of relevant marketing experience, preferably in e‑commerce or direct‑response marketing.
• Proven experience running and scaling Meta and TikTok advertising campaigns.
• Strong understanding of creative strategy, consumer psychology, offers, sales funnels, and conversion optimization.
• Experience leading or coordinating a marketing or creative team and managing advertising budgets.

Required skills

• Meta advertising platforms
• TikTok advertising platforms
• Google Ads
• YouTube Ads