Growth Marketer

About the role

Bayse is Africa’s largest events contract and prediction‑market exchange, building a platform where users can trade on real‑world outcomes. As a Growth Marketer you will turn moments people care about—elections, football, entertainment, crypto—into opportunities for discovery, participation and growth across the entire customer journey.

Key responsibilities

• Develop and execute growth strategies covering acquisition, activation, engagement, retention, referral and reactivation.
• Create campaigns around major sports, political, entertainment, crypto, finance and cultural moments.
• Build a structured pipeline of experiments: hypothesis, test, measurement and iteration.
• Identify friction in the conversion funnel and collaborate with Product and Design to resolve it.
• Design lifecycle campaigns across email, push, in‑app messages and other channels, segmenting users by interest and lifecycle stage.
• Launch referral, rewards, loyalty and reactivation initiatives to boost trading frequency.
• Explore creators, communities, partnerships and unconventional distribution channels to reach new audiences.
• Work with Content and Design to craft landing pages, messaging and creative assets that convert.
• Conduct customer interviews, review support conversations and analyse behavioural data to understand activation and churn.
• Track growth performance, report on key metrics (CAC, activation, retention, trading volume, revenue, LTV) and recommend next tests.

Required profile

• At least four years of experience in growth, product, lifecycle or performance marketing.
• Creative, commercially minded and deeply curious about customer behaviour.
• Ability to turn observations into hypotheses, experiments and measurable conclusions.
• Comfort with funnels, cohorts, segmentation, conversion and retention metrics.
• Data‑driven decision making while maintaining instinctive insight.
• Proven ownership: taking ideas from insight to execution in fast‑changing environments.
• Strong collaboration skills across Product, Data, Design, Content, Engineering and Support.
• Experience in fintech, trading, crypto, gaming or marketplace products is a strong advantage.