Field Sales Executive – Modern Trade (Lagos)

About the role

The company, a leading FMCG distributor, is seeking a dynamic Field Sales Executive to manage modern‑trade accounts across Lagos State. You will be responsible for driving sales of both alcoholic and non‑alcoholic beverages as well as food products, ensuring strong market presence and growth.

Key responsibilities

• Identify, onboard and maintain relationships with new and existing customers in the wholesale channel.
• Achieve and exceed territory sales targets for beverages and food categories.
• Ensure optimal product display and visibility across outlets.
• Introduce and promote new product launches, advising customers on best‑sell‑out patterns.
• Represent the brands during all customer and prospect interactions and provide feedback on competition activities and sales trends.
• Maintain accurate sales records and regular reporting.
• Monitor market trends and adjust sales strategies accordingly.
• Collaborate with internal teams for promotional activities and merchandising support.

Required profile

• BSc/HND in Marketing, Business Administration or a related field.
• Minimum five years of proven sales experience in FMCG, specifically beverages and food products.
• Demonstrated ability to meet or exceed sales targets.