Digital Marketing Specialist

About the role

The Digital Marketing Manager will lead and execute Bookovia’s online marketing strategy to drive brand awareness, customer acquisition, and engagement. This full‑time remote role includes planning and managing digital campaigns across social media, search, email, and other channels while aligning messaging with overall marketing goals.

Key responsibilities

• Plan and manage integrated digital campaigns across social media, search, email, and other channels.
• Analyze web and campaign performance data to optimize initiatives for growth and efficiency.
• Manage lead generation activities to support sales and marketplace expansion.
• Collaborate with cross‑functional teams and oversee content and creatives for digital channels.
• Monitor industry trends and competitors, and report on key metrics and insights.

Required profile

• Strong digital marketing background with experience running integrated online campaigns.
• Proficiency in social media marketing, lead generation, and web analytics.
• Experience with tools such as Google Analytics, Google Ads, Meta Ads, and marketing automation platforms.
• Excellent communication, project management, and stakeholder collaboration abilities.
• Prior experience in marketplace, mobility, or consumer services industries is a plus.

Required skills

• PostHog
• Customer.io
• Google Analytics
• AppsFlyer
• Google Ads
• Meta Ads