Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to develop and execute digital marketing strategies across relevant online channels. The role will manage campaigns on social media, email and other digital platforms to drive lead generation and customer acquisition.

Key responsibilities

• Develop and execute digital marketing strategies across online channels.
• Manage digital campaigns on social media, email and other platforms.
• Support lead generation, customer acquisition and conversion initiatives.
• Coordinate email marketing campaigns and digital communications.
• Monitor performance of website, social media, email and campaigns.
• Analyse marketing data and provide insights to improve effectiveness.
• Conduct market, audience and competitor research to identify growth opportunities.
• Collaborate with creative teams on content marketing and digital campaigns.

Required profile

• Bachelor’s Degree/HND in Marketing, Business Administration, Communications or related field.
• 2–4 years’ experience in digital marketing or a related role.
• Strong understanding of social media, email marketing, content marketing and lead generation.
• Knowledge of digital funnels, customer journeys and analytics tools.
• Strong analytical, communication and organisational skills.
• Ability to manage multiple campaigns and meet deadlines.
• Results‑driven, proactive and commercially minded.