Digital Marketing Expert

About the role

The Digital Marketing Expert will design and execute data‑driven campaigns that drive qualified leads and customer growth for E‑Direct. This role combines strategic planning with hands‑on execution across multiple paid and organic channels.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan, launch, manage, and optimise campaigns across Google Ads, Meta Ads, TikTok, LinkedIn and other relevant platforms.
• Manage SEO and SEM initiatives to improve website visibility and organic traffic.
• Execute email, SMS and customer‑retention campaigns.
• Create and oversee content strategies for websites, blogs and social media.
• Monitor traffic, conversions and performance using analytics tools and produce regular reports.
• Conduct keyword, competitor and audience research, and run A/B tests on creatives and landing pages.
• Manage digital marketing budgets and allocate spend efficiently.

Required profile

• Minimum of 2 years of relevant experience.
• At least a diploma in a related field.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• LinkedIn Ads
• SEO and SEM
• Email and SMS marketing
• A/B testing
• Keyword research
• Analytics tools (e.g., Google Analytics)