Digital Marketing Consultant

About the role

We are looking for a Digital Marketing Consultant to design and execute digital strategies that drive brand awareness and generate qualified B2B leads for our IT solutions. The role will focus on expanding our presence across LinkedIn, Instagram, Facebook, X and other platforms while collaborating closely with sales and business development teams.

Key responsibilities

• Develop and implement digital marketing strategies aligned with business goals.
• Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, X and other relevant platforms.
• Create engaging, professional content for social media and digital channels.
• Generate qualified leads through social media, content marketing, email marketing, LinkedIn outreach and other digital channels.
• Research market trends, competitors and customer needs within the technology and software space.
• Monitor and analyze campaign performance using analytics tools and prepare regular performance reports.
• Optimize campaigns based on data insights and market trends.
• Support the creation of marketing materials, presentations, newsletters and other promotional content.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration, Mass Communication or a related field.
• 2–3 years proven experience in digital marketing, preferably in an IT, software, technology or SaaS B2B environment.
• Strong knowledge of LinkedIn and other major social media platforms, with experience managing professional/company accounts.
• Demonstrated ability to generate B2B leads and conduct LinkedIn prospecting.
• Excellent written and verbal communication, research, analytical and project‑management skills.
• Ability to work independently, meet deadlines and deliver results with minimal supervision.

Required skills

• Canva
• Meta Business Suite
• Google Analytics
• LinkedIn tools (e.g., Sales Navigator)
• Email marketing platforms
• SEO
• Paid digital advertising